07 Jun ZTE Nubia Z9
The former Zhongxing Telecommunication Equipment Corporation – now thankfully ZTE – is based in China and was founded in 1985, initially as Zhongxing Semiconductor Co., Ltd. and it used to be a state owned business, until it went public in 1997, completing the transformation in 2004. Surprisingly enough, although widely unknown, ZTE manages to generate revenue in the range of 8 billion Pounds. ZTE achieved this also by providing outsource manufacturing for brands like Vodafone in the UK – including their subsidiaries VIP in the Balkans, Telstra in Australia and Telefonica in Spain.
The ZTE Nubia Z9 is supposed to be the next flagship model of the ZTE Company and it will get released in a Classic, Exclusive and Elite editions, the differences will be explained later in text. The expected design reminds very much of an iPhone, or rather an elongated older model of the iPhone. The Classic version is all black, the Elite edition is in gold. The idea is to provide a truly fancy and top of the line flagship model which is supposed to compete with the HTC One M9, the Apple iPhone 6S and the Samsung Galaxy S6.
The specs read really impressive, the latest octa-core 64-bit Qualcomm Snapdragon 810 processor with the Adreno 430 GPU, 5.2 inch IIPS LCD touchscreen with a 74% screen to body ratio, 1080 x 1920 pixels at 424 ppi pixel density. The Exclusive and the Elite editions have 64 GB storage and 4 GB of RAM, the Classic edition 32 GB storage and 3 GB of RAM. Primary camera is 16 MP 5312 x 2988 pixels, the secondary 8 MP. The OS is the latest Android Lollypop 5.0.2, paired with the proprietary ZTE Nubia UI 3.0. The internal battery with 2900 mAh is more than enough to provide prolonged fun with the ZTE Nubia Z9.
The only problem with the ZTE Nubia Z9 is that there is no reason to get the Z9 instead of, say, any of the aforementioned competing phones. It does not stand out in any particular feature, it is not cheaper than the competition and it does not provide anything more than the competition either. Since that the popularity of Samsung and HTC is established and ZTE is next to unknown, it will be a tough sell. The ZTE Nubia Z9 is undoubtedly a great phone, powerful, fast, interesting and good looking, but in comparison with the competition it does not really stand out, because the competition is rough.