06 Sep ZTE Nubia My Prague
ZTE Corporation, headquartered in Shenzhen, Guangdong, China, has initially gained popularity as the outsource manufacturer of Vodafone, Sprint, Virgin Mobile and similar brand smartphones and tablets, but also with their first smartphone success under the brand name ZTE Blade. ZTE has the whole smartphone business almost as an afterthought, being that the bulk of their operations is in carrier networks, terminals and telecommunication. ZTE produces telecommunications gear and software as well and as such it managed to reach the interesting position of being within the top ten smartphone manufacturers of the world. It was founded in 1985 as a semiconductor manufacturing entity, but has become the third-largest vendor of GSM telecom equipment. Funnelling around 10% of the revenue into R&D, ZTE is also one of the most innovative companies in the smartphone marketplace. They hold tens of thousands of related patents worldwide.
The current brand flagship is the ZTE Nubia Z9, a 5.2 inch 424 ppi Qualcomm Snapdragon 810 octa-core 64 GB storage 4 GB RAM, 4k camera beauty, which can effortlessly compete with any and all top of the line smartphones currently on the market. The announcement and subsequent release of ZTE Nubia My Prague did come as a surprise, but ZTE probably recognised the current trend of mid-level smartphone releases with partly top of the line specs and wanted to partake in the new niche.
The ZTE Nubia My Prague is a 5.2 inch smartphone, only 5.5 mm thick, with a 1080 x 1920 pixels AMOLED capacitive touchscreen at an approximate 424 ppi pixel density. It features the Qualcomm Snapdragon 615 with the octa core CPU and Adreno 405 GPU and comes in two versions. The Silver version has 16 GB internal storage and 2 GB RAM, the Gold version 32 GB and 3 GB. The primary camera is a 13 megapixel camera with an ISOCELL sensor and LED flash, secondary camera still manages 8 megapixel, more than enough for “selfies” and video conferencing.
For some reason ZTE announced another flagship, the ZTE Axon Lux, which comes with the Qualcomm Snapdragon 810 and features 128 GB internal storage and 4 GB RAM, 5.5 inches IPS LCD touchscreen with a 1440 x 2560 pixels resolution at 534 ppi and a 13 MP + 2 MP dual camera. The idea here is clearly to compete with Samsung and provide a phablet as well, but also offer something different, as far as possible. ZTE is not really interested in taking over the marketplace and be the new leader, but nevertheless, ZTE is there to stay and decided to powerfully step up this year. Competition is rough and ZTE does seem to prove that if anybody slips up, there are plenty of other manufacturers, who can take over splendidly.