Mega Mobile | The Apple Presentation Event in a Nutshell
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The Apple Presentation Event in a Nutshell


04 Oct The Apple Presentation Event in a Nutshell

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September 9th, 2015 in San Francisco was the date where the world was about to see Apple reclaim the throne of innovation, technology and greatness. The rumour mill was daily proclaiming next generation functionalities and technological prowess, unbelievable new features and great new products, unique ideas and genius solutions, never before seen wonders and probably pigs that could fly. As almost every event since the demise of Steve Jobs, all the hoopla fizzled out immediately and the drab reality set in. All the announced genius would have been as innovative and technologically advanced in 2012. Being that it is 2015, all of the newly renamed, but a few years old features previously presented by the competition were hailed as if Apple just discovered how to create fire.

The embarrassing event started out with the larger iPad. If you were not living under a rock for the past two years, you should immediately remember the Samsung Galaxy Note Pro 12.2, which was released in February 2014. Apple is now selling exactly the same thing, for more money and with an inferior processor and you have to buy the S Pen, pardon me, Apple Pencil extra. It is uncanny how the specs are almost if not the same. The same cameras, the same resolution, the same price of two years ago, which Samsung significantly lowered in the meantime, but Apple is charging the full price and a much, much weaker battery in the iPad pro, oops, the name is almost the same too. Innovation went out of the window right there.


The second embarrassing thing of the event was the Apple TV, which is basically your average Smart TV, only in a separate box. That box can provide you with an App store, where you can get iPhone apps to play on your widescreen TV. Furthermore, it costs an arm and a leg, but still requires subscription. Most of the stuff you get on your Smart TV is free. In the US it may be something, but in Europe and the UK you have all these services that come with your TV cable subscription, which includes the internet, there is no real need for an additional, expensive, subscription box, where you can watch everything you can watch without it. The sense here escapes me, but perhaps people need this for some reason.

The new old iPhones, the 4.7 inch iPhone 6S and the 5.5 inch iPhone 6S Plus. First of all, these phones have significantly weaker batteries in there. Yes, if you compare these phones to previous models by Apple, they are improved, but compared to the comparable smartphones by competing companies, such as Samsung, Sony, HTC, LG and such, the iPhone 6 S and the Plus variant are more than outdated and weak. The display resolution with 401 ppi and 326 ppi pixel density is what passes for mid-range nowadays. The 12 megapixel camera is below mid-range, 4k video is commonplace and 2 GB RAM were introduced in 2012/2013 for flagship devices. This is too little, too late in every sense of the saying.

The “new” Apple A9 Samsung manufactured dual-core 2 GHz processor is not only technologically lame, but so weak, that it is actually to be considered an insult to the consumers who purchase this device. It seems like Apple tried to see where they can save even more money in manufacturing, just so they can boost profits at any cost. Do you also know that the A9 CPU is under-clocked, for battery saving purposes? It is unclear why would anyone in their right state of mind hold Samsung Galaxy Note 5 in their hand and then prefer the Apple iPhone 6S Plus – worse yet, there are such people.


Apple has once again conveyed to the world that they know exactly how to stage an event, so that people think there is actually something of importance happening and not a couple of newly manufactured outdated devices being presented and sold as new. Except from the 3D touch – pressure touch, Sony Xperia Z5 has it, for instance – nothing truly new has been presented, a lot of old has been simply re-introduced as new and appropriated as Apple innovation. Remember how Steve Jobs announced in 2010 that if you have an Apple, you do not need a Pencil and that nobody wants a pencil, which he demonstrated by killing off Newton, a device that utilized such a thing? To quote Steve Jobs verbatim: “If you see a stylus, they blew it.” Oh, the irony.

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