31 Aug Sony Providing Options with Xperia M5
In today’s very crowded smartphone marketplace it is increasingly tough to truly make an impact. Look at HTC, for instance. HTC made with the HTC One series a line of incredibly good smartphones, real top of the line performances and design, unreachable sound quality and still their sales dwindle and their stock drops. When Sony split ways with Ericsson in 2012, the idea was to regain the top position Sony Ericsson used to hold before the smartphone boom. Sony made a plan, a concept, the path clearly outlined by Samsung, providing good smartphones for everyone’s budget, have a line of smartphones that can cover every angle and provide quality, stability and reliability in accordance with the Sony brand principles.
Needless to say it did not work. While people did like the product, the sales did not correlate to the efforts being made. By 2014 Sony Mobile Communications finally recognised that the original plan will not cut it and that the whole projected model will need further honing. The workforce got cut, their US headquarters got moved, the President and CEO of the Mobile branch got replaced and new concepts were introduced, with similarities to the old ones, but the goals are more humble, envisioning long term and not based on someone else’s company. Sony finally realised that they have something other people like, even other manufacturers and decided to pursue that part of the product with more eagerness: the smartphone camera.
Even Apple is building a Sony lens into their iPhone, besides dozens of other competitors in the smartphone marketplace. For some unfathomable reason, Sony neglected their best feature in own designs and products, providing cameras in their line-up of smartphones that were inferior to Sony cameras in competing products. This had to change at some point and that point has been reached with the Sony Xperia M5, a water-proof 21.5 MP technological wonder.
Powered by the Mediatek Helio X10 MT6795 chipset with an octa-core 2.0 GHz CPU and PowerVR G6200 GPU, the new smartphone is a peculiar mixture of top of the line specs mixed with some mid-range features. For instance, the internal storage is only 16GB, but the device has 3 GB of RAM, granted, with storage expansion capability per microSD. There is a 5.0 inch IPS LCD touchscreen with a resolution of 1080 x 1920 pixels, which amounts to some 441 ppi pixel density. There is also the Sony trademark Mobile BRAVIA Engine 2. The device is IP68 certified, which means you can dunk it under water up to 1.5 metres for up to 30 minutes. It can take more than that, but the certification is limiting, because of the warranty conditions.
The aforementioned camera is the gem in this mid-level smartphone, a 21.5 MP back camera with 4k video capability, phase detection ultra-fast 0.25 second hybrid autofocus, as well as a corresponding LED flash and other bells and whistles you would expect from a more than just solid digital camera by Sony. Even the front camera is still stellar, with 13 MP it outshines most of competition’s main cameras. For waterproofing purposes, the battery is non-removable, but it is a rather powerful one with 2600 mAh and STAMINA mode.
Of course did Sony include the popular PlayStation certification and the Walkman features, but these are being taken for granted by now. Sony is trying really hard to do something right here, namely focusing on the one feature that made Sony special. The Sony sensor is what other manufacturers crave, therefore it must be something of value. Their latest releases seem to prove this point, their latest flagship device, the Sony Xperia Z3+ also has an incredible camera on board, which already constitutes a clearly outlined trend. It remains to be seen how the customers will respond to this, but Sony is definitely trying hard.