10 Jun Sony Just Announced the Imminent Release of the Xperia Z3+, Formerly Z4
So the phone formerly known as the Xperia Z4 just got renamed and scheduled for release in less than a month and nobody made a huge fuss about it, most prominently Sony. Is this a new kind of marketing trick? Does Sony truly think that they do not need to make a big trara about a release of the new flagship, or is there something else behind this decision. It is as of yet still not clear why the global release was such a demure event, yet Sony simply surprised everybody and announced unceremoniously that the in Japan already released Sony Xperia Z4 will be renamed Xperia Z3+ and released in June.
Perhaps it is the slight difference between the models Xperia Z3 and the Xperia Z3+, which prompted Sony to abandon a full number upgrade. The new model does seem slightly slimmer, but if you do not have your Z3 at hand, you would never know. The new model has the latest Snapdragon 810 chipset, while the previous had the 801, the internal storage doubled to 32 GB yet everything else is the same, still running the Android OS, the latest Lollipop version. The only consideration point will be when the time comes to release the next Xperia Z model, which number to give to that one. Will it be Xperia Z4 and the Japanese release of the Z3+ as Z4 will prompt that Japanese phones run with different numbers?
Be it as may, Sony surprised everybody here and due to the half-hearted release of the latest model, the rumour mill started speculating immediately, coming up with the weirdest ideas. Most likely Sony will finally abandon this labelling pattern and start with something completely new, or they will act as nothing of any significance happened and continue as usual. Knowing how much Sony is struggling to assert the label into the handheld market, it seems likely that Sony is planning to come up with something completely new, fresh and hopefully interesting. Stay tuned for latest updates.