28 Aug Motorola Moto X Style or Moto X Pure Edition
Ever since Lenovo purchased Motorola off Google in 2014, the 31 year old Chinese personal computer and handheld devices behemoth has pushed for better and more visible presence of Lenovo in the handheld marketplace. Motorola did enjoy a very good brand name recognition and people were fond of Motorola phones, because Motorola Mobility was one of the early brands that was present during the pre-smartphone boom era and produced even then solid mobile phones. In recent years Lenovo did try to establish a smartphone presence in China, India and some non-EU European states, but also in the rest of Asia and some African South and Middle American states such as Nigeria, Mexico and Colombia. For expansion into EU including UK and USA, as well as Brazil, Canada, Japan and several African states as well, Lenovo chose to use the brand name Motorola instead.
Motorola originally was founded in 1928 and was a telecommunications company based in Schaumburg, Illinois, USA. In 2009 Motorola Mobility division was spun off and Motorola Solutions remained as the successor to the original Motorola, Inc., but the company is now only manufacturing data communications and telecommunications equipment. The Motorola Mobility division was originally sold in 2011 to Google, Inc., which actually was only interested in its patents and technology, which it mercilessly plundered and the remainder of the company was then sold to Lenovo. Lenovo did retain the Motorola brand name and all the smartphone technology that was embedded within the brand name products, part of the deal was very likely also the usage of several patents that are a part of Motorola smartphones manufactured today.
Motorola just announced their latest (almost) flagship device called Motorola Moto X Style. It is rather a phablet than a smartphone per se, being that the screen size is 5.7 inches. Nevertheless, the TFT LCD capacitive Quad HD touchscreen has a resolution of 1440 x 2560 pixels at an approximate 520 ppi pixel density, protected by Corning Gorilla Glass 3. You can choose the size of the internal storage between 16 GB, 32 GB and 64 GB, with microSD card slot expansion; all versions come with 3 GB DDR RAM. The SoC is a 1.8GHz Qualcomm Snapdragon 808 with a hexa-core CPU and the Adreno 418 GPU. Main camera is a rather strong 21 MP camera with phase detect autofocus, and CCT flash with dual LEDs, but also with all other possible bells and whistles; secondary or the “selfie” camera is still providing more than enough 5 MP with micro-pixel technology, suspiciously similar to the one found in latest HTC models. The integrated battery is also following the recent trend of very powerful batteries in top of the line devices, trumping up some 3000 mAh and TurboPower charging technology.
It seems like Motorola is, under Lenovo helm, ready to conquer the world and provide some really good smartphones with interesting accessories, such as changeable back covers and flagship specs for top mid-range prices, besides truly great value for money spent. The latest smartphone from Motorola, the Moto X Style, or in some markets the Moto X Pure Edition, is a smartphone worth being considered seriously by anyone interested in top smartphone quality for a competitive, affordable price. For a little above 250 quid without contract obligation, you can have a smartphone which would have been considered top of the line flagship just mere months ago. Motorola, or rather Lenovo, is doing something right here, providing a wonderful, fast, modern, interesting and versatile smartphone for a very good price, in a high-end quality, with a brand name that seeks and warrants your trust.