24 Jun Microsoft’s Newest Nokia Mobile Phone – a Stroke of Genius or Sheer Lunacy?
Microsoft will very soon lose the right to use the brand name Nokia for mobile phones, actually the deal with Nokia reverts that right to the original Nokia Company on the first day of 2016. Microsoft did start with Lumia rebranding under their own Microsoft moniker, but the latest phone, the Nokia 105, is not a Lumia, it is not a Microsoft phone, it does not have the Windows OS, Android or iOS, but apparently some proprietary OS called Series 30, capable of running Java applications, but not much more. The phone is extremely toned down, has only basic applications installed, very probably no app store and limited storage for contacts – around 2000.
The only reason why this phone is noteworthy is the throwaway price, less than 20 quid, without contract. Yes, you have understood that right, Microsoft has manufactured the ultimate burner phone, one you will not be sorry to dump if you are into sinister activities, drug dealers of the world rejoice. Understandably the PR thinking of Microsoft is that such cheap phones are just perfect to hand out to business professionals, for time-limited use, cost effective is what they call this gimmick nowadays. Looking back, Nokia did sell most of their devices in the low range, their best sold mobile phone, actually the best sold mobile phone ever, was the Nokia 1100, not unlike the Nokia 105 in appearance and features.
Looking at other available mobile phones that are also pay as you go, or rather burner phones, there are not many that are below twenty quid. As a matter of fact, the only other manufacturer having any phones in that phone range, besides Nokia, is Samsung, featuring phones like the B130 and E1150, or E1200. It just may be that Microsoft has found out a good niche where to gain some sales, because nowadays sales numbers seem to be everything. In any case, Microsoft is still releasing plenty of Lumia branded smartphones, the Lumia 640 and the Lumia 540, both in various versions including dual SIM, LTE, and XL.