09 Jun India Enters Mobile Manufacturing with YU Televentures
Micromax, one of the largest consumer electronics companies in India became already engaged in mobile phone business back in 2008. In 2014, actually at the end of that year, Micromax funded the foundation of a subsidiary named YU Televentures, which is the only company in India to hold rights to the Cyanogen OS, a popular variant of the Android OS. They were also the reason why OnePlus stopped using Cyanogen OS in India and probably rest of the world as well, because of extensive litigation they initiated as soon as OnePlus One hit the stores.
Anyway, up until now, YU Televentures has released two mobile phones, one named Yureka and the second Yuphoria. Yureka, which was initially released on January 15th, 2015, managed to sell until the end of April 360,000 units, thereby officially having sold out the whole first contingent of devices, with additional batches shipping immediately. The Yureka has just been launched and is being offered at the price of Rs. 6.999, which amounts to 71 British Pounds. Yes, you read this one right, a good phone selling at significantly less than 100 quid.
Just how good is the Yureka?
Harbouring the Qualcomm Snapdragon 615 octa-core processor running at 64-bit and clocked at 1.5 GHz, with the integrated Adreno 405 GPU and 2 GB of DDR3 RAM and 16 GB ROM storage, with the MicroSD slot, 5.5 inches IPS LCD touchscreen and a resolution of 720 x 1280 pixels at 267 ppi pixel density, furthermore with a 13 MP primary and 5 MP secondary camera and internally running a bloatware free Cyanogen OS 12, which is similar to a pristine Android OS v 4.4.4 KitKat, upgradable to v. 5.0.2 Lollipop, the specs read as if they should be in a much more expensive phone.
Handling the Yureka
It is fast, it is pretty, it does not seem very expensive, although it appears sturdy and well-made, the Yureka does actually have a few problems, which appear only if you use the phone for a long time. It did freeze once, requiring a cold restart, but it happened only once and it is a problem YU is aware of. It will be all fixed by the next update, according to inside sources. All else feels like a mid-range phone with performance capabilities of a top level smartphone. In a way it is weird, the display is not as overly crisp as, for instance, HTC One M9 or the Samsung Galaxy S6, but the speed is there and you can play all games available without lagging.
The end of flagship phones
With such brands like OnePlus and YU, which provide extremely loaded smartphones with specs that rival top level phones, but cost ridiculously low, in terms of the YU Yureka 71 quid, it seems that the future of smartphones is outlined in a radical price drop. Granted, most ultra-cheap phones are available right now only in places where patent litigation is out of question and when these manufacturers start paying for licenses, they will get more expensive, nevertheless, prices will still remain lower than currently even fathomable and will push huge manufacturers towards slashing their own prices significantly downwards. OnePlus is already entering Europe and the US with their sales, YU Yureka has big plans to follow as well, several manufacturers out of China and even smaller countries such as Serbia – the Tesla Tablet being an indication of future possible surprises – are attempting to compete in the overly crowded marketplace and fight with the only ace they have in their sleeve, a significantly lower price.