30 Jul Commodore Rises from the Ashes
Remember Commodore computers, or rather Commodore Business Machines that used to be a Toronto based company that went bankrupt and defunct in 1994? They had the Amiga, the Commodore 64 and suddenly they became the most popular computer manufacturer and games provider ever. The eighties were all about the Commodore and Atari feud, how the Amiga fared against the Atari ST. That was an epic battle, way before the Apple vs. PC started to be a thing, much comparable to nowadays Apple vs. Android.
The famed Commodore trademark belongs now to Commodore Holdings B.V., which is actually a Dutch company. Two Italian businessmen, Massimo Canigiani and Carlo Scattolini have now purchased the rights to manufacture mobile and handheld devices in some 38 countries and have (again) founded the Commodore Business Machines Ltd. in the UK, which will produce a whole new line of product, mobile phones and tablets under the famed moniker, all featuring some kind of legacy implementation, besides the well-known logotype. The first of their releases has now been presented to the masses, it is an Android smartphone named Commodore PET.
For roughly 200+ British Pound Sterling you can now be the proud owner of the new Commodore PET, which has an octa-core Mediatek 64-bit processor clocking at 1.7 GHz, 32 GB of internal storage that can be expanded per MicroSD, 3 GB of RAM. The display screen is 5.5 inches, full HD 1920 x 1080 IPS OGS touchscreen, which amounts to some 400 pixels per inch, Gorilla Glass 3 covering the beauty, making it virtually scratch resistant. A 3000 mAh battery powers the whole thing, including the 13 MP back camera, which features a Sony sensor and is currently found in the best of the mid-range and even top level smartphones. The front camera still manages some whopping 8 MP, much more than is required for selfies and video conferencing. Needless to say the PET is 4G LTE and runs on the latest Android 5.0 Lollipop OS, with some customized emulators featured in, which are able to run classic Commodore 64 and Amiga games, for nostalgic purposes.
It is to be expected that the newly resurrected Commodore will prosper nicely in the current smartphone marketplace. Nostalgic naming of Commodore smartphones will appeal to a certain kind of customers, mainly people who know that the first Commodore personal computer, or Personal Electronic Transactor – PET, way back in 1977, was also named Commodore PET. Perhaps soon Commodore will turn to William Shatner and ask him to utter “Why buy just a smartphone?” – period reference – in a commercial ad campaign and also feature VIC-20, Commodore 64 and 128 as well as Amiga in their line-up. It truly would be a nice touch.