15 Dec Amazon’s Fire Phone Fell Flat
Unlike their e-readers, the Fire Phone which is Amazon’s foray to the smartphone market did not take off the way the big brand expected it to be. In fact, the sales were pretty flat which Jeff Bezos, Amazon’s CEO, was not shy from admitting.
Bezo knew that entering into the very competitive smartphone market is high risk. So rather than look at the Fire Phone as an outright failure, he considers it a smart failure instead. And because the venture did not pan out as well as expected, it might take years before Amazon decides to make smartphones again.
For now, however, we’ll try to look at the Fire Phone’s features and why it failed to make a dent in the smartphone market. While Amazon is not a novice in creating and crafting successful mobile devices, the brand has several challenges to overcome. At the top of the list is to be able to pull off differentiating its smartphone from ultra-popular options in the market like the Android and iOS 8 phones.
After years of speculation and rumors, Amazon finally unveiled the Fire Phone, a 4.7-inch smartphone with a 1280 x 720 resolution. The RAM is 2GB while the memory options are 32GB and 64GB. As for the processor, it uses a Snapdragon 800 chipset. All in all, the hardware is okay but not at all that impressive in comparison with similar options in the market.
Now for the software, the Fire Phone is based on Android but hardcore Android users will immediately pinpoint that the OS does not feel anything like Android. The phone doesn’t have menu and back buttons which you’d usually see in an Android phone. In order to perform tasks or do a range of things with the Fire Phone, you’d have to rely on gestures. Not only is the Fire Phone far from feeling like an Android phone but it’s also not very intuitive.
But it’s not all average and negative for the Fire Phone. Because it is an Amazon phone, it is natural for the device to be optimized for Amazon shopping. It is also equipped with a decent battery life plus you have access to 24/7 live tech support. For those advantages, the phone has somehow give users something to be happy about. For the rest of the features from the hardware to software, however, the Fire Phone just fell incredibly short.
In the end, the Fire Phone is a pretty decent option if all you plan to do is shop on Amazon. Otherwise, there are better Android phones that promise a more user-friendly and intuitive mobile phone experience.